Blog | Marketing and Sales
Try This to Add Power to Your Marketing and Sales
February 22, 2021
There’s a saying in the marketing world that “People don’t buy ¾ inch drill bits; they buy ¾ inch holes.” What that means is that drill bit customers don’t care all that much about what kind of steel the drill bit is made of or whether the company that made it has been around for […]
How to Create a Great Customer Experience For Your Contracting Customers That Will Drive Your Sales and Profits Through the Roof!
July 23, 2018
I want to share with you one of my favorite techniques for creating happier customers, more repeat business, more referrals and testimonials, higher conversion rates, higher prices, and lower marketing costs. Are these things you want for your business? I thought so! I know what you’re thinking, “One technique that can drive all of these […]
2 Tips from Cupid to Boost Your Sales and Marketing
February 15, 2016
Have you ever heard that Sam Cooke song about Cupid? You know: Cupid draw back your bow And let your arrow go Straight to my lover’s heart for me-ee-ee. OK, maybe I’m showing my age a little with Sam Cooke, but in my eyes Cupid must be the god of marketing, because he does two […]
You Need to Cover All 4 Bases to Ensure Marketing and Sales Success in Your Contracting Business
September 16, 2015
As a business coach, I speak to business owners every week about their businesses and the challenges they face in creating the business that they really want. One of the most frequent challenges that owners bring up is not being able to drive consistent, predictable business growth. Is driving growth a challenge for you too? […]
Here’s How We’ve Helped Other Businesses.
Since working with Bill we have gone from losing money to a 6-figure profit and our business has grown more than 20%. It’s incredible. Working with Bill has been a great investment.
Bill’s tools and techniques reduced the struggle and helped me get and retain new customers. While working with Bill, my sales increased 40%, even though the price wars were brutal.
Bill’s constant guidance and insight has helped us make decisions that were instrumental in greatly improving our business and making us happier more fulfilled people.
-Rick Holtz, HJ Holtz and Son Painting
-Warren Hoffman, Hoffman Interior Painting
-Chelsea Cleary, United Security
